In an increasingly digitalized world, digital signage solutions are playing an ever more important role. They offer your company innovative opportunities to communicate your advertising messages to your target group in a targeted and effective way. With the right strategy and technology, you can use digital signage displays to reach your customers in shopping centers, stores, train stations and public places and present your digital advertising perfectly.
CANCOM Digital Signage
What is digital signage?
Digital signage displays are modern screens that are designed to display multimedia content such as videos, images, animations or text. These signage displays are ideal for displaying information, advertising or special offers on state-of-the-art screens, whether indoors or outdoors. Thanks to their high luminosity and resolution (e.g. 4K, UHD or Full HD), they attract the attention of customers and ensure a higher level of awareness. You can adapt the content in a matter of seconds and thus flexibly design your marketing campaigns.
Success factors for your digital signage solution
Successful digital signage projects always focus on customers and their needs and expectations. The four core elements are a simple strategy, the right technology, the perfect location and the right message.
The primary areas of application range from the waiting area to the point of information to the point of sale. The aim is to work together to define the right solutions and technologies for the different objectives - perfectly coordinated and in line with your company.
Emotionalization
Activation
Personalization
Digital signage has many faces - just like its customers
The central display of different display solutions along the customer journey makes digital signage the ideal hub for the digitalization of various vertical industries. Signage systems are an integral part of many digitalization solutions - including media technology projects, traffic management systems, collaboration, big data, IoT, smart building applications and frequency management solutions. Classic signage installations include, among others:
LED billboards on highways
Wayfinding systems and info screens in public transport or airports
Patient call systems in hospitals
Menu boards in fast food restaurants
Digital employee information systems
Electronic price tags in supermarkets
Advantages of digital signage displays
The use of digital signage displays offers numerous advantages for your company:
- Continuous operation: modern displays are designed for professional use and can run continuously without any problems. Ideal for branches, train stations or shopping centers.
- High flexibility: Content can be centrally managed and easily updated. A signage system allows you to adapt your media content in real time via a content management system.
- Cost savings: Compared to conventional poster advertising, you save additional printing costs every time you change the content.
- Versatility: Whether touchscreens, LED walls, steles or advertising displays - there are numerous types of digital signage displays that can be perfectly integrated into your environment.
The introduction of digital signage solutions is often a complex digitization project. We see ourselves as a full service provider in the DACH region. With CANCOM Signage, we support you from the initial evaluation of your requirements through to ensuring ongoing operation - our packages are tailored to your needs. In addition to hardware and software, we offer our customers all the necessary services to introduce and operate digital signage.
- Feasibility studies and conceptual design
- Proof-of-concept solutions
- Financing
- Hardware, software and programming
- Assembly / installation / commissioning
- Hosting in our own data center
- Infrastructure and security hosting (DSaaS)
- Monitoring of the signage network
- Technical and content management
- Marketing support during the launch phase
- Proximity or location-based marketing using beacons and in-store navigation
- Augmented, virtual or mixed reality for virtual product presentations
- Recommendation engines that make recommendations to customers
- Dynamic content: automated, data-based playout of content
- Video detection: recognition of objects using visual sensors
- Networking with other digital touchpoints to create an Internet of Things
- Application and user training
Conclusion: Digital signage - the future of advertising
With digital signage solutions, you have the opportunity to spread your advertising messages in an innovative and cost-effective way. Thanks to the flexibility to adapt media content quickly and easily, and the high luminosity and resolution of the displays, you can be sure that your advertising will always be shown in the right light. If you want to buy your digital signage displays cheaply, there are a variety of ways to order them online and successfully digitize your business.
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