In many industrial companies, customer-related processes are complex, fragmented and time-consuming. From the moment a product leaves the production facility, there is often a lack of structured and transparent customer support. Information on products, services or spare parts is distributed across different departments, systems and mail processes - there is hardly any standardised use of customer data.

With the CANCOM Customer Platform, you create a central Customer Data Platform (CDP) that brings together customer data from different sources, standardises it and makes it usable in real time. This creates an efficient basis for customer interactions, service processes, marketing and sales.

From isolated data to complete customer profiles

To sustainably optimise customer processes, CANCOM offers a modular customer platform that acts as a repository for customer data. In the first step, our experts carry out an analysis of the current situation in order to evaluate existing data sources, CRM systems, touchpoints and processes.

Based on this, we work together to define a target image for your customer data platform:

1. Which customer data should be managed centrally?
2. How can data from different sources be consolidated?
3. What role do marketing campaigns, service automation and customer engagement play?

The result is a scalable CDP solution that seamlessly connects your products, services and customer interactions.

Find out more about CANCOM's digital solutions for the industrial sector.

The use of customer data requires clear rules and the highest standards. When handling customer data, the CANCOM Customer Platform supports companies in adhering to regulations and compliance requirements.

The customer data platform enables

• controlled access to sensitive data
• transparent data management
• secure consolidation of data from different sources

This allows companies to retain control over their customer data at all times - and the trust of their customers.

Companies that organise and use their customer data create the basis for long-term success. A modern customer data platform helps companies to react more quickly to market changes and continuously optimise customer experiences.

The advantages:

• better basis for decision-making
• greater relevance in the customer approach
• sustainable differentiation from the competition

The customer platform forms the functional level for customer processes.
The Cloud Data Platform from CANCOM provides the required data centrally and scalably as a technical basis.

With the CANCOM Customer Platform, we are focussing on individuality - without reinventing the wheel every time. Our modular approach combines proven CDP building blocks with the experience gained from numerous projects in industry, service and marketing.

From conception and software development to rollout and continuous further development, we accompany you on the way to a powerful customer data platform that organises, standardises and makes your customer data usable.